What if customers paid exactly what they thought the value was? Would your business prosper? Have you ever given a tip to a street performer? Also known as buskers, street performers rely 100% on value to value transactions. They have barely two minutes to make an impression, and only get paid what people think they are worth. Sometimes that's a dollar, sometimes that's a dime, and usually "customers" keep on walking without paying anything at all. Could your business survive using that model? I've considered it as a model for my leadership training practice. Come to a workshop, or get some coaching and consulting and then pay me exactly what you think it was worth. What stops me? Not sure. Is it fear of the unknown monetary value? Is it fear that human nature might be to grab for the bargain (free!) and move on? If a business demonstrates value that the customer is seeking and delivers on that promise, shouldn't people pay what is fair (or ev
by doug smith