Skip to main content

Reading "Influencer"

Influencer: The Power To Change Anything 

Some books belong in every leader's library. This is one. Get a copy right away and read it carefully if: 

* you want to change a habit
* you want to change an organization
* you want to the world
* you want to change anything


A leader's primary job is change, to move people from one place to another. In a world that is constantly changing, the paradox is that people usually resist change. Why bother? What's in it for me? What can I do about? These are questions your constituents ask, whether you know it or not. 

The high powered stable of authors (Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler) have presented a masterful guide to leading change. Let's be honest -- there are dozens of books on change and change mangement out there, many of them with compelling content. In my work to get my masters degree I had to read a lot of them. While all useful, I wouldn't call any of them a cook book for change, except this one. 

The problem with most change efforts, the authors explain, is that most people simply try to influence their constituents by talking in a persuasive manner. "If I just had enough charisma and enough of a compelling message I could convince people to change" seems to be the line of thinking. Unfortunately, usually the more persuasive you try to be, the more defensive people get about your deal. You probably can relate -- how do you react when people try to sell you something? How do you respond when someone tries verbally to convince you that they are right and as a result you must change? Most people dig in or turn the other way. That's what makes change so hard for so many. 

But what if you have a critical situation that requires change? What if people will die if behaviors are not changed? What if people are dying right now as the result of ineffective behaviors that could be stopped and changed? 

These are not hypothetical situations. The book details real life case studies involving problems as diverse as water supplies, prisoner reform, and medical cleanliness. The problems and need for change are very real, and the change efforts were so successful that thousands, perhaps millions of lives were saved. And we can all learn to implement the steps needed to bring about successful, meaningful, needed change. 

At the heart of the book is the concept that change is brought about by playing two critical levers, Motivation and Ability, in three critical fields: Personal, Social, and Structural. The book does a great job of explaining this, and I encourage you to check it out. If you're not sure, you can read a sample chapter and watch some stories told thru video at the author's site at: influencerbook.com. Go ahead, it's that important to try it out. 

I read this book with pen in hand, a great way to identify passages that you may want to return to. While the concepts are easy to understand, execution of them will require patience and dedication. It's not cafeteria style strategic thinking. You can't pick one from column A and one from column B and then hope that everything turns out OK for your change. That's what happens so often, but an effective change strategy must do two things: 

* Focus on a few vital behaviors that bring about meaningful change, and
* Use many strategies to help people experience and over-learn how to do those vital behaviors


To get people on board you must answer two questions:


* Why should I bother to do this?
* Am I able to do this?


These are questions of motivation and ability and must not be overlooked. Everything in the book is designed to help you answer those two questions and therefore succeed at your change effort. 

Here are some quick nuggets that I underlined as I was reading: 

* The great persuader is personal experience. With persistent problems, it's best to give verbal persuasion a rest and try to help people experience the world as you experience it. (p. 51) 

* People will attempt to change their behavior if (1) they believe it will be worth it, and (2) they can do what is required. (p. 71) 

* It takes a combination of strategies aimed at a handful of vital behaviors to solve profound and persistent problems. (p. 76) 

* The most powerful incentive known to humankind is our own evaluation of our behavior and accomplishments. (p. 94) 

* Here is the challenge influencers must master. They must help individuals see their choices as moral quests or as personally defining moments, and they must keep this perspective despite distractions and emotional stress. (p. 96) 

* You can influence even a resistant group of people if you're willing to surrender control. (p. 107) 

* Since opinion leaders are employees who are most admiered and connected to others in the organization, simply ask people to make a list of the employees who they believe are the most influential and respected Then gather the lists and identify those who are named most frequently (typically ten or more times). These are the opinion leaders. Once you know who they are, enlist them and partner with them in your efforts to institute change. (p. 152) 

* Create an environment where formal and informal leaders relentlessly encourage vital behaviors and skillfully confront negative behaviors. When this happens, people make personal transformations that are hard to believe. (p. 163) 

There is so much more to this book, but don't take my word for it, check it out here: influencerbook.com . I won't gain anything from it if you decide to buy and read (and use) the book, but you probably will... 


Influencer, The Power To Change Anything, 2008, Patterson, K., Grenny, J., Maxfield, D., McMillan, R., Switzler, A., McGraw-Hill: NY 

Doug Smith

Comments

Popular posts from this blog

The Problem With Compromises

Think about the last time you compromised on something. Whether it was a big compromise or a little compromise, how do you feel about it now? While we often call it "meet in the middle" it seldom does. Compromises are not automatically fair, no matter how implied that fairness is. Someone usually gets more out of a compromise than the person they are "compromising" with. If the low end is you, you don't like it -- and you remember that. If the top end of the compromise is you, you probably forget all about it even though the inequity simmers in the background.  Compromises must be constantly revisited because they are inevitably unfair. If you get the chance to balance things out, your relationship will prosper. If you miss that chance, the relationship will suffer. What's your choice? -- doug smith 

Not Too Many Goals

How many goals should you have? Is there a limit? I've known people who said that they had a hundred goals. They were working their way thru the list and checking them off one by one. Good for them. I  could never do that. It's too many. How do you even keep that many straight? How do you build energy for them? Some people call a list like that a bucket-list. If that's what it is, it isn't so much a list of goals as plans for experience. That's very different. Goals require work. Goals require attention. Goals require a level of focus seldom afforded anything else. The discipline that takes limits the capacity anyone has for setting goals. We can only do so much. Of course, we aspire to do more. Of course we put lots of stretch into our goals and our list of goals. But, we can only do so many. I can't tell you what that number is. I find that 5 goals a day is a good number for me. Five achievable goals for each day and another 3 - 5 major goals that ca...

Nobody Is Interested In Excuses

Imagine this - you've been expecting someone on your team to complete an important task. The deadline is looming. You're ready for the deliverable at any time, and then...and then they start the list of excuses why they can't complete the task. No fun, right? Not acceptable, true? True for you, and true for others who rely on you as well. Leading for success leaves little room for excuses. When I worked at Whole Foods one of my bosses once said, "we live in the land of no excuses." It was true there then, and it's true here now. Nobody is interested in any excuses. -- Doug Smith

Move from "Me" to "We"

by David Spiegel "The secret to success is to know something nobody else does." -- Aristotle Here is another guest entry from my friend, David Spiegel. I especially like how he ties this together with one of John Maxwell's Words of The Day. As you read this, think about how you can move in the direction of turning what you do best from a "me" effort to a "we" movement. A s I was stretching this morning waiting for my trainer to finish up with his 7:30 clients, I had the opportunity to look around the gym. When I started working with Cris, the head trainer,he had appointments set pretty much back to back for himself.  There was another trainer who I saw occasionally. Today, there was Cris working with "the Killer Couple" (these two really work hard!). There were also 3 or 4 other trainers working with clients. Some individuals and some working with two clients at the same time.There was a buzz of activity as these tr...

Does Punishment Work to Motivate People?

Do you believe that people only respond to two basic motivations, punishment and reward? If that's the case, then punishment should be an effective motivator, right? People will do whatever they have to do to avoid punishment, right? Maybe. Fear certainly does effect behavior. A strong leader may create an atmosphere where people will do what they are expected to do to avoid punishment. Fear may prod some people into towing the line. They will do what they are told to do. But, they will likely do no more. Fear creates a lowest common denominator mentality. Of course we do not want to be punished so of course we will do whatever it takes to avoid that punishment. Sometimes, whatever it takes creates side-effects that leaders don't want, don't count on, and don't deal with effectively. It can spiral into an non-virtuous cycle of failure. No leader really wants that. Here's one of the biggest problems with leading by punishing: P eople find ways to get even with those ...

The Benefits of Supervisory Training

When was the last time you had any leadership training? How often do the supervisors in your organization get training? If you are like most organizations, it's never enough. Some teams go without any supervisory training at all and expect supervisors and managers to learn as they go, on the job. Unfortunately, while it is memorable to learn from your mistakes, it comes at a high cost. People get tired. People leave. Important accounts go away. Customers complain. And teams struggle without the skills and knowledge it takes to build cohesive teams that are capable of solving problems, improving performance and achieving goals. Admittedly, I can be expected to support training since I'm in the business. Still, take a closer look at your own leadership career and decide for yourself. Are leaders better off with more training and development or with less? Supervisory training can generate benefits that pay off long after the training is over. Here are just a few of the things sup...

Set Big Goals

Set big goals. Set goals you don't have a clue how to achieve. They will stretch you. They will grow you. They will bring about change. And change is the direction you're headed whether you like it or not. As my friend Andrew Oxley once told me "nature only knows two directions - growth or decay. If I were you I'd choose growth." What's your biggest goal? If it's big enough, you likely don't even know how MUCH it will change you. But change you, it will. -- Doug Smith

Are You That Kind of Leader?

How do you know what your people want? If you assume that they want what you want, you could be wrong. If you assume that they need what you need from a manager or supervisor, you could be missing something critically important. Different people respond to different styles. While certain aspects of leadership may be universally important -- for instance I think that all leaders do a better job when they develop their clarity, courage, creativity and compassion -- how you interact with each team member also matters, and how they look for you to interact may be different from person to person. Ask. Find out. Get to know your team members. See what they're looking for in a leader and then determine if that's what they really need. We sometimes need to manage one person at a time. -- Douglas Brent Smith http://frontrangeleadership.com