Did you ever have someone who kept insisting on a particular deadline, whether or not the deadline made sense?
I've had bosses who set arbitrary deadlines and then treated them as if they were the most important thing in the world. One in particular kept asking his favorite question, "Are you done yet?"
Deadlines ARE important. What we are working on is important. Deadlines matter. But why we are doing what we are doing may determine how much effort and urgency we give to the task. Why matters. Importance is relative. Priorities are necessary so that we spend our limited time working on what truly matters most.
Why is more important than when.
As a leader, when you are delegating, help the team member identify why they are doing the assignment.
As a highly productive, high performance leader, when you prioritize your own tasks, ask yourself why number one is number one in order of priority. Why matters.
Why is more important than when. Wouldn't you rather have it done right than done early?
-- doug smith
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