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Whatever You Call It

Are you fooled by big boasts about world class or state of the art?

Didn't think so.

I've seen companies call something "world class" that was at least five years outdated. I've heard about "best practices" so many times from so many people with a hidden agenda that it nearly became code for "don't believe what you are about to hear..."

You're not fooled. I'm not fooled. Who do we think IS fooled?

Calling yourself world class does not make it so and does not fool anyone either.

Calling something a best practice already dates it as obsolete.

Let's drop the buzz words. Let's forget the braggadocio. Let's be as honest and direct as we can.

What do you think?

-- Douglas Brent Smith

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