What's the difference between a mission and a vision?
You'll get different answers to that question. Here's what I think. Your mission is your practice call to action. It's what you are paid to do. It's how you keep your customers happy.
Your vision is bigger. Your vision is largely aspirational, meaning you are not there yet but you aspire to be there. It's something to work toward. It guides your strategy, your goals, your actions. As you get closer to actualizing your vision -- when you become KNOWN for doing that -- it's time to evolve. Evolve your vision so that you can elevate your game. Raise the bar, so you can go far.
Your vision evolves. When has it shifted the most for you and where is it now headed?
Keep growing -- it's our best choice.
-- Doug Smith
Comments
Post a Comment