Developing Relationships Through Facebook

How should leaders approach Facebook? Should you use it to find out more about your people? Can you effectively use it to develop your relationships?

Realizing that some organizations still resist supporting networking sites like Facebook and LinkedIn, in a world where a whole generation of people take these sites for granted, it is worth considering how as leaders we make use of the tools.

I had an interesting moment this week in my Advanced Film Acting Class in Denver when I realized that most of the class were also my Facebook friends. I learned so much about each of the between classes that it felt as if we'd seen each other on a daily basis. Now, it is also true that there are times when people share a little too much information (I imagine no one really wants to know how often their employees go to bars...) but still I've come to enjoy the additional sense of knowing the people I work with. It's a short cut to faster and deeper communication and makes collaborating, even under stress, much more productive.

How many Facebook friends do you have? Who among your closest associates would you like to know better? Maybe, just maybe, you could be online friends, too.

As a leader, are you encouraging your people to bring their whole selves to work? Can you be productive and personal?

Can you communicate acceptance for who a person is while still holding them to your expectations of what you want to achieve?

-- Douglas Brent Smith

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High Performance Leadership

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