Should You Judge Ideas?

How did your last brainstorming session go?

Having been thru tons of brainstorming sessions, I know that they don't always go well. Sometimes people judge ideas too soon. Sometimes people don't give themselves enough time to develop the best and most creative ideas. Sometimes, people settle for stupid ideas.

Yes, we do need to generate lots of ideas. Yes, we do judge too much without letting our imaginations go wild. But, there does come a time when reason must rule. There does come a time when we must fall out of love with our ideas enough to see them for what they really are.

Because, as a matter of fact, there IS such a thing as a stupid idea.

And you wouldn't want to run with that, would you?

-- Doug Smith

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